Campaign of the moment

Aberdeen Standard Investments taxis are just one element of a global campaign that is the first step in promoting this newly merged company and its multi-national offering. The whole campaign is ultimately targeted at advisers and financial institutions, but the taxis carry more accessible language, in acknowledgement of their capability to reach end investors too. Running alongside the taxis are prominent OOH positions at airports and rail stations, as well as financial online, press and social media campaigns.

At Nationwide we know the importance of the community and the branch that sits within it and that's why we're investing in our branch network over the next few years. We’ve recently transformed Reading branch to provide our members with more space to transact, be with our branch staff, utilise community areas and have pods for quiet chats. Local advertising campaigns are the obvious choice to promote the benefits we are providing for our members and potential members.

We all know the everyday routine can get a bit mundane, whether it be the daily commute to work or long, tedious meetings. Volvic Touch of Fruit, with its range of tasty flavours, has decided to create some fun and excitement for its consumers this summer with its “Well that’s refreshing” campaign, bringing refreshing moments to consumers when they need it the most. As part of this, Volvic Touch of Fruit has wrapped over 350 London black taxis, making those summer London commutes more fun and enjoyable! #WellThatsRefreshing.

Foresight Group LLP, a leading independent infrastructure and private equity investment manager, has leveraged its environmental credentials to be first to advertise on Ubiquitous’s new electric taxis. The hybrid taxis are part of an integrated campaign that runs across digital, print and out-of-home platforms emphasising Foresight’s commitment to investing for a smarter future.

Yopa launched 650 supersides as part of their Seriously Why Not? campaign to complement their TV & radio activity. Taxis were used to build up coverage and frequency in London, integrating key London landmarks into the creative.

To celebrate the launch of L’Occitane’s first ever sensorial flagship store in the UK, a selection of London’s iconic black cabs have been adorned in the bright and bold branding of the French beauty empire. Showcasing L’Occitane’s iconic hand cream, embossed Andy Warhol style with the flag of the United Kingdom, these taxis playfully portray the arrival of the new flagship store. Located on Regent Street, the store is a totally immersive experience, where you step off the bustling streets of London and into a botanical world of irresistible fragrances, face and bath & body indulgences straight from the heart of Provence.

Taking inspiration from the their print archive, the Liberty London sleep range sees long-loved designs reimagined in brilliant technicolour. As part of the campaign, 60 SuperSide taxis have been adorned with the beautiful images showcasing the new sleep collection, available exclusively from the flagship store on Great Marlborough Street. Liberty London’s “Art of Sleep” campaign launched in November and will run until the end of the year. View the new collection here: http://www.libertylondon.com/uk/department/liberty-products/clothing/sleepwear/

Singapore Tourism Board recently launched a new marketing campaign, ‘Singapore – Passion Made Possible’ in the UK. Aimed at targeting those who are in established careers and also the Active Silver generation; Singapore Tourism Board had two different campaigns running with 10 taxis wrapped in two of STB’s passion tribes. The Foodie tribe, showcases Singapore’s status as the culinary capital of South East Asia, whilst the Explorer tribe, showcases Singapore’s bountiful green spaces. The taxi campaign was part of an integrated marketing mix, which comprised print and digital media buys, Outdoor media screens and ECN screens.

American Airlines has harnessed London’s iconic black cabs for its latest brand activity - a real-time geofenced campaign which will see American Airlines mobile content delivered to targeted devices in proximity to their branded taxis. The activity aims to increase the frequency of brand exposure to a well-defined mobile audience and is the first time that any brand has used geo-location to enhance an integrated taxi advertising and mobile campaign.

Orange liqueur Cointreau, has implemented a SuperSide and Livery taxi campaign as part of their multichannel activity in London, which combines social and digital video with out of home formats including taxis, underground and roadside 6-sheets. The creative featured Cointreau’s summertime signature serve, the Cointreau Fizz; a premium experience to be shared. The modern day cocktail, that is easy to make, enjoyable and easy to share with friends for summertime drinks.