Campaign of the moment

We have been working with Ubiquitous for 3 years, booking their taxis as part of our wider OOH media plan. The taxis are the perfect channel to amplify ‘Cointreau The Art of The Mix’ campaign and place it in those areas of London where our target audience are most likely to be. This Summer our taxis showcased the classic Cointreau cocktail, The Margarita; the current winter campaign, seen here, is doing a fantastic job of turning heads in the capital’s social hotspots.

Monese sought to acknowledge and respond to any uncertainty in the UK by delivering a serious message to Londoners. Taxis provided a key space for Monese to accomplish this, being a traditional and trusted advertising medium that stands out in the heart of London. With a mix of both Superside and Livery taxis, Monese achieved flexible, high coverage across London for their campaign ‘EUROPE IS OPEN’, whilst simultaneously positioning their name as a brand that is trusted to keep your finances connected.

As Lasting Matte was one of our biggest launches of the year we wanted to go above and beyond with our media plans and really push the boundaries from our normal. We thought the taxis were a great way of increasing the visibility and awareness of both our new product and of the Rimmel brand itself. Using the campaign imagery as well as dialling up our distinctive brand assets, we made sure the collection and the Rimmel brand were front of mind.

Tide is all about saving people who work for themselves time (and money), helping small and medium business owners, freelancers, contractors, sole traders etc. do their banking and business admin quickly, easily and digitally. This year we have experienced steep growth, reaching over 90,000 customers. OOH was the key driver for the acceleration. ROI and Data are vital for Tide and are at the core of our marketing campaigns. In our previous OOH activity we used London Underground advertising formats as well as buses, therefore it was the time to bring another element into our strategy to lift performance. We selected Taxi Supersides to reach a wider audience, as it’s the most efficient and visible format. The summer campaign will run across three cities: London and Manchester due to the high reach and affinity with our core audience, and Reading as a new advertising location to bring attribution clarity. The summer time is a perfect period for reaching our audience on route to the holiday destinations – with taxis connecting railway stations and airports.

Whitley Neill is the world renowned, award winning, family run, home of handcrafted Gin. Known for infusing a mix of innovative botanicals to create a slightly softer, much smoother spirit than traditional Gins. Their new campaign imbued the streets of London with Livery taxis wrapped in bright colours and beautiful flavours as part of a wider OOH campaign that also included consumer and trade press with an ongoing digital strategy to reach our core consumers throughout selected celebratory occasions. The taxis presented an opportunity for the brand to reach Londoners on a cost-effective long-term basis whilst remaining a premium format to match the UK’s no.1 premium Gin.

Having recently opened a new flagship parlour in Eidyn House, Edinburgh, Fosters Family Funeral Directors wanted to build a better brand awareness in the city centre amongst people who are over 50. This is the first parlour in Edinburgh, so promoting the Fosters name and proposition quickly and to many people, was of great importance. In order to achieve this Fosters booked a large media plan, which consisted of buses, TV, social media and outdoor advertising including SuperSide taxis.

Globally renowned fitness brand Reebok launched their new campaign ‘Respect the icons’ by converting iconic black taxis into a fleet featuring the iconic Reebok Classics. Looking to target an audience of ‘street adopters’ who wear athletic gear regularly, the taxis were included as part of a wider integrated campaign, including other OOH formats, social media and video. The sleek black SuperSide taxis weave their way through London’s vibrant city centre, keeping the brand front of mind to young people on the street.

Spring 2019 marks the launch of Creative Director, Nicola Glass’ first collection for kate spade new york. The main campaign objective was to drive brand awareness within Central London. The eye-catching and impactful creative meant that the campaign really stood out and ensured memorability. Out of Home formats served as a broadcast medium within this campaign, taking the brand relaunch to a wider audience, with taxis being an integral part of this strategy. The Livery Taxis offer a unique opportunity in central London as a moving canvas for the brand, this was an excellent way for kate spade to showcase the campaign creative and bring it to life.

Make-up brand M·A·C have hit the streets with a multi-creative SuperSide taxi campaign in London, Manchester and Birmingham. With the aim of dominating the city centres, the brand for all ages, all races and all genders created the #MEETYOURMATTE campaign focused around three different matte lipstick textures. In addition to the taxis, the campaign featured across a variety of media channels, including painted murals, digital screens, social media and partnerships too. Uniquely, all M·A·C’s taxi SuperSides were finished with a matte vinyl to further highlight association between product, media channel and message: #MEETYOURMATTE. The execution enriched the impact of taxis and helped to reinforce the activity in the minds of the city centre audience.

With all the flavour and less of the fat, Popchips are the perfect choice for those who crave a delicious and healthy snack, and with the January health kick in full swing, what a perfect time to launch a campaign onto the streets? The activity runs in Manchester and London, across multiple out of home channels including SuperSide and Livery taxis. The bright red cabs enabled the brand to weave past busy city centre professionals and keep Popchips front of mind.