A full-bodied solution for Balvenie

Photo credit: View2Fill

Mature, full-bodied, with a smoky finish that leaves your tastebuds tingling. Don’t worry; we’re not going to try and link Taxi Advertising to single-malt Scotch Whisky. However, what we will do is explain why Ubiquitous was perfect for Balvenie in its most recent publicity effort in Edinburgh and London.

The who, what, where, when, and why

 With the festive season fast approaching, it made sense for Balvenie to get on the front foot and reinforce why mature drinks like Whisky should be cracked open first. From the 4th November to the 1st December 2024, 160 Electric Supersides in London and 50 Electric Supersides in Edinburgh carried the Balvenie marque.

Besides their brand-building efforts, two taxis were used for videography and photoshoots. One was used in London outside Harrods, while another was used in Glasgow. Further proof that the black cab can create eye-catching assets in person and online too!

Photo Credit: View2Fill

Why did Taxis work?

Taxis are the unsung heroes of publicity campaigns because they stand out without making a fuss. For premium brands that pride themselves on nuanced marketing efforts, taxis provide just the right amount of frequency, reach, and coverage. Further, both the London and Edinburgh Taxi Audiences are both fans of a tipple – it proves our point that when you choose Ubiquitous, you’re engaging with a cultured audience that appreciates the finer things in life.