A creative solution for Adobe Express
The sky is the limit when you use Adobe Express to paint, draw, or edit. The same is also true when you choose a fleet of Ubiquitous taxis to bring your campaign to life, as Adobe learned with this quirky burst from the 6th January to the 2nd February!
The who, what, where, when, and why
Adobe express, formerly Adobe Spark, and then Creative Cloud Express, allows anyone, regardless of their design experience, to create professional-looking content quickly and easily. To raise awareness of its latest update, Adobe relied on Ubiquitous to bring its message to both London and Manchester – the latter recently named the ‘creative capital’ of the UK.
This campaign required Liveries and Supersides in both London and Manchester for four weeks. In London, 150 Electric Supersides and 5 Electric Liveries roamed around the capital, while in Manchester, 10 Electric Supersides and 40 TX Supersides adorned Adobe liveries and made themselves at home.
Just one of our liveried taxis for Adobe Express in the capital
Why did taxis work?
Taxis worked from a creative and a practical perspective. From a creative perspective, taxis provided plenty of space for Adobe’s creative to shine. From a practical perspective, a campaign in both London and Manchester made use of the relevant audiences in both cities – particularly Manchester. Manchester’s creativity score of 8.7/10 and an estimated 111 notable creatives per 100,000 people means that Adobe was always going to reach the right audience thanks to the reach and frequency of Taxi Advertising.
Tempted to pick up a pen and pencil? Chances are a Ubiquitous taxi might have been the prompt you were waiting for. When it comes to clean lines and crisp colour palette, we firmly believe that the black cab did it first!