Where could Taxis take you in Edinburgh?

A view to die for - courtesy of taxis and Edinburgh.

There’s no shortage of culture, history, and heritage when you look at the many cities that make up the United Kingdom. It’s why the Ubiquitous team is so passionate about championing cities like Edinburgh!

As a city with the lowest unemployment of any UK city, and an impressive 12.5% increase in economic growth in the last 10 years, advertisers, brands, and agencies receive more than just coverage when they advertise with taxis with Edinburgh.

Here’s a list of things that the Ubiquitous team loves about Edinburgh.

Switched on and engaged

The Edinburgh Taxi Audience are twice as likely as the national average to notice adverts on the side of taxis.

Impact without effort

Route data suggests that you only need a small number of taxis to generate an impressive percentage of cover. For example, 50 Supersides in Edinburgh for a standard month-long campaign achieves 70% cover across ABC1 adults!

Taxis create memorable memories

Attest research for a designer fragrance brand found that after viewing a branded taxi, the majority of the Edinburgh Taxi Audience agreed that black taxis made the brand’s marketing more memorable.

Built on a volcano

We thought we’d throw in at least one fun fact for you. Did you know that Edinburgh is built on a volcano? Luckily, it hasn’t erupted for 340 million years (but who’s counting?).

Volcanos, Taxi Advertising, and a discerning audience that brands are dying to meet. Like the sound of Edinburgh? You can contact our sales team today to learn more about what Edinburgh can do for you.

Sources: YouGov, Route, Attest, and Hidden Scotland