Ubiquitous help Charlotte Tilbury Glas-glow!

With plenty of new stores opening across the United Kingdom, Charlotte Tilbury means business. To assist with their latest store opening and activation in Glasgow, taxis were always going to help Charlotte Glas-glow!

The who, what, where, when, and why 

This campaign effort utilised the black cab for two big events in Glasgow. The first was the launch of Charlotte Tilbury’s first standalone store in Glasgow, and the second was the launch of her Beauty Wonderland. With 15 Charlotte Tilbury taxis roaming around the streets of Glasgow, it was only a matter of time before audiences learned about these two big fashion events! 

Why did taxis work?

Taxis, much like a good makeup set, can bring out your best qualities. This PR and awareness effort for Charlotte Tilbury established the right connections with audiences thanks to its eye-catching creative, and obviously, the numerous trips that taxis make past relevant audiences every hour.

For a brand like Charlotte Tilbury, reinforcing its iconic status relies on reputation. The inherent trust that audiences already have in the black cab creates an innate sense of trust with the brands that advertise with them.