Ballymore City Island

To coincide with the launch of Ballymore’s latest property development, London City Island, the property developer created a fleet of bright SuperSide taxis. They used the taxis to create some PR buzz by showcasing outside City Island and employing the taxis as a shuttle service to bring customers to the new development.

Located in Canning Town, the highly anticipated new development is located on its very own island and is connected by a specially - commissioned bridge. To ensure that potential buyers arrived to the launch weekend with ease, Ballymore utilised their superside taxis to provide a shuttle service.

Positioned at Canning Town tube station the fleet of taxis were easily recognizable to arriving guestswho were then transported straight to the door of the marketing suite on City Island. The taxis also remained on site to ensure that guests were dropped back off at Canning Town station once their visit was complete.