More than a cup, more than just a taxi!

To showcase Lavazza’s commitment to the Wimbledon Championships, 15 electric livery taxis were included in this omni-channel effort for Lavazza’s ‘More than a cup’ Campaign in June and July. Visuals in key OOH locations like Oxford Circus and Ecclestone Yards in Belgravia were paired with a commercial that aired on Connected TV, YouTube, Display programmatic, and social media. Fully wrapped electric taxis featured alongside an interactive OOH execution at Waterloo tube station that allowed passersby to take home a collectable poster featuring tennis world no.1 Jannik Sinner.

Taxis provided a tangible touchpoint outside iconic venues associated with the Wimbledon championships and Lavazza, including the Wimbledon queue and Lavazza’s flagship store. This campaign also benefited from the coverage and reach that the 15 electric taxis provided across London, creating a consistent message for audiences from Belgravia to SW19.

Examples like this Lavazza campaign highlight how Taxi Advertising can simultaneously provide an immersive experience for tennis fans while reinforcing the key messages behind a campaign. It’s no stretch of the imagination when we say that taxis are the golden thread that tie campaigns together.