A New Affluence – Gen Z and Airports

Our GPS Taxi heat maps tell us that taxis drop off affluent audiences at premier locations, including major airports. New industry research tells us of an exciting demographic beginning to make up a significant chunk of flyers – Gen Z, or 18–27-year-olds.

With travel spending looking to match pre-COVID highs in 2024, Ubiquitous offers plenty for brands targeting younger, wealthy audiences at airports.

A Younger, Wealthier Audience

‘The Enduring Magic of Airports’, a global report from JCDecaux and IPSOS, found that Gen Z now accounts for 43% of business flyers, 25% of frequent flyers, and 19% of airport high spenders. It paints a picture of a young, wealthy demographic with plenty of disposable income to spend.

Taxi Advertising works here for two reasons: 43% of the audience is 18-34 years old (vs. the 28% UK average), but also because it primes audiences to spend. Ubiquitous provides a winning combination of frequency of exposure and reach that leads to positive recall, engagement, and action. With 58% of online searches happening out of home, many brands can use taxis to drive mental availability.

Outside of the traditional periods

The spending habits of many Britons suggests that when consumers aren’t spending, they’re researching their next purchase. The Ubiquitous nature of Taxi Advertising means a brand is front-of-mind when it’s time to put down the credit card.

Even a mid-weight taxi campaign (300 panels) will generally travel through premium retail streets 6,000 times in a month. The relevant audience will likely see a branded taxi 6 times during this time, reinforcing brand fame and stature.

As Gen Z continues to rack up frequent flyer points, Ubiquitous believes brands can benefit from the unparalleled return-on-investment Taxi Advertising offers when used to corner younger, wealthy audiences at important locations.