Creating value with Taxis and TK Maxx

Opening a store in Marble Arch? Taxis are the perfect messenger.

We’re always keen to work to a client’s request, whether that’s 1 taxi or 200 taxis. However, we can also appreciate when clients achieve their goals with a modest number of taxis.

This campaign for TK Maxx is an example of what brands can do with timely and contextual creative. From the 1st of November to the 1st of December 2024, 4 Electric Livery Taxis roamed the streets of London to publicise TK Maxx’s latest store opening at Marble Arch. Additionally, PR activity for the store’s grand opening on the 6th of November included transporting influencers to a party celebrating the event. Ubiquitous efforts like these highlight that retail brands can benefit from smaller PR efforts because of the impressive frequency and exposure that taxis offer – how many other formats will make nearly 8,000 monthly trips through premier retail streets?

4 Electric Livery Taxis complemented a combined OOH and DOOH effort for TK Maxx with plenty of attention grabbed by these handsome London taxis.