AG1: Branding that’s good for you

AG1, the foundational nutrition brand, has a strong brand identity. We’ve loved seeing their eye-catching creative on the side of our taxis – here’s what AG1 taught us about powerful branding.

Branding

AG1 uses attention-grabbing fonts and a teal colour scheme representing calmness and renewal, perfectly reflecting its brand values.

Positioning

AG1 prioritises consistency and evidence-based research across all channels, which builds trust and recognition in the competitive, science-focused supplement market.

The Taxi connection

Why did AG1 choose Taxi Advertising?

• Audiences trust Taxi Advertising. When asked for their opinion post-campaign of branded Taxi Advertising, relevant audiences trusted the brand thanks to its association with taxis.

• Ipsos research found that single messaging advertisements scored higher for action and recall. The physical constraints of a taxi panel creates sharper messaging.

For recall and engagement, it makes sense that they’ve chosen Ubiquitous. Congratulations to both AG1 and Squadron Media for an impactful campaign.